Feasible Fashion

Urban dictionary, a web-based dictionary for today’s slang and phrases defines Hipsters as “a subculture of men and women typically in their 20's and 30's that value independent thinking, counter-culture, progressive politics, and have a deep appreciation of art and indie-rock, creativity, intelligence, and witty banter.”

Although "hipsterism" is really a state of mind, it’s often intertwined with a distinct fashion sense. Hipsters reject the attitudes of mainstream consumer’s and are often seen wearing vintage and thrift store inspired fashions. With a growing number of thrift stores such as Fantastic Thrift and Rumors in the Richmond area, students are taking advantage of the more tangible threads.

Some people may view thrift store shopping, or “thrifting” as an activity reserved for the financially less fortunate. However, many VCU students are finding the benefits of shopping like a hipster. Fashion Design major Ariel McCalla has been a thrifter for four years; “I thrift because I like finding good quality wardrobe pieces for a great deal! Where else can you buy a real fur coat for 40 dollars, or an Italian leather belt for five dollars?”

McCalla’s reasoning is similar to many other college students’. Thrifting is just more logical. You can find great outfits for half the price you would pay at retail stores. It’s the optimum way to upgrade your style for a low price. For many students who are strapped for cash, the hipster trend is becoming a way of life.



Thrift v. Retail

Retail
Shirt: $20-$50
Jeans: $40+
Jacket: $50+
Boots: $100+

Thrift
Thrift
Shirt: $8-$20
Jeans: $10+
Jacket: $30+
Boots: $30+









Name: Shanice White
Age: 20
Hometown: Blacksburg, VA
Major: Fashion Design

J: Would you consider yourself a hipster or a thrifter?
S: Honestly, I don’t think there is a difference between the two. I think that the two go hand in hand.

J: Why do you thrift?
S: I thrift shop to find unique pieces for low prices. As a seamstress, I also shop for cheap fabric and notions.

J: What kind of items do you usually look for?
S: I look for shoes, tops, skirts and dresses.

J: Any favorite spots?
S: I frequent Fantastic Thrift.

J: What makes it your favorite?
S: I go to fantastic thrift because it’s the closest to campus and they have good prices. It’s located at 1914 W. Main St. and I usually spend less than $10 each visit.

J: Would you encourage other college students to try it? If so, why?
S: I would encourage other students to thrift because it’s a cheap way to find interesting clothing without spending major money.

J: Are there any Pros/Cons to thrifting?
S: Pros: Low cost, interesting pieces, environmentally friendly
Cons: Lower possibility of finding exactly what you want